Using service design to develop 

SERVICE DESIGN TOOLS.

ExperienceFellow comes from the people behind the business bestseller “This is Service Design Thinking” with 80,000+ copies sold worldwide in seven languages. We promised an app when we launched the book back in 2010, now we develop service design software for folks who want to design services and physical or digital products with their customers at the center.

In projects all over the world, we discovered that teams working in service design (or design thinking, experience design, ux, cx, etc.) often struggle with similar issues: How can I gain customer feedback which is less affected by memory bias? How can I interact with customers while they are reporting on their live experiences? How can I get information on customer journeys with limited time and budget?

At More Than Metrics, we help private and public organizations successfully do service design (or however you call what you are doing) by …

• … developing software to efficiently research customer experiences using mobile ethnography (ExperienceFellow).
• … developing software to use basic service design tools such as personas, (customer) journey maps, and stakeholder maps (Smaply).
• … offering free templates as well as ready-to-use template packs and other workshop materials (MrThinkr).
• … providing hands-on tutorials how to use these tools in real projects.